Lighthouse Product Marketing
Senior PMM · Award-Winning Product Launch · AI-Powered Execution

For years, great
marketing was a
resource game.
AI is changing that.

20+ years of product marketing expertise, with AI as the force multiplier. Faster execution, sharper insight, bigger impact.

20+
Years of experience
$1.3B
Acquisition catalyzed
$75M
Funding supported
Best Launch · RSA Security
Sheila Doherty
Trusted by
IBM
Bullhorn
Complex Health Solutions
Magnetude
Midaxo
Shawash Products
Smartlinx
Imprivata

Formerly
IBM
Kenexa
RSA Security EMC Kronos
Philosophy
I've launched products that moved markets. That takes more than a checklist — it takes instinct, creativity, and the strategic clarity to know what matters and what doesn't.
What I Do

Market-centric expertise that moves the needle

Trained in Pragmatic Marketing, Solutions Selling, and Agile Product Development. 20+ years of real-world experience across SaaS, cybersecurity, AI, and consumer packaged goods.

01

Positioning & Messaging

A clear, differentiated value proposition with messaging that resonates across every buyer persona and channel — the foundation everything else is built on.

Clarity → Differentiation → Resonance
02

Go-to-Market Strategy & Launches

End-to-end GTM planning for new product and service introduction — launch sequencing, channel strategy, sales enablement, and post-launch measurement.

Plan → Launch → Accelerate
03

AI Marketing Tools & Workflows

From content creation to workflow design and team training. Enterprise-quality output — blogs, pitch decks, video, sales enablement — at a fraction of the cost.

Tools → Workflows → Implementation
04

Market & Competitive Intelligence

Research, competitive analysis, and buyer insight to identify whitespace, sharpen your narrative, and position you to win in crowded markets.

Research → Insight → Advantage
05

Sales & Content Enablement

Battle cards, pitch decks, case studies, and content that arms your team with the tools to win deals, shorten sales cycles, and drive demand generation.

Equip → Enable → Convert
06

Fractional PMM Leadership

Senior product marketing leadership embedded with your team — strategy and execution without the full-time overhead, for product and services organizations at any stage.

Embedded → Strategic → AI-Enabled
Sheila Doherty Founder, Lighthouse Product Marketing
About

20+ years of bringing products to market

I work with companies across SaaS, cybersecurity, AI, and consumer packaged goods — from startups with seed capital through to profitable exit and Fortune 500. I also work with service providers and founders who need to find their positioning and tell a story that wins business.

Through my own initiative, I built and cultivated a relationship with IBM's acquisition team — through credible, passionate product evangelization — ultimately catalyzing the $1.3B all-cash acquisition of Kenexa. As part of the core team, I helped develop messaging that contributed to CallMiner raising $75M from Goldman Sachs. I've prepared companies for IPO. My product launch at RSA Security was recognized as the best in the company's history — an EMC/Dell company. I don't just support the big moments — sometimes I create them.

What sets me apart is strategic thinking, trusted relationships, and practical AI fluency. I embed with your team, earn credibility cross-functionally, and drive marketing that moves the business — while using AI to produce better work, faster. And sometimes, when the timing is right, I see opportunities others don't. An untapped market, a strategic alliance, an acquisition worth pursuing. That's not in every engagement. But it's always in the room.

Work With Me
Working with Sheila

What colleagues & leaders say

"

She was an integral part of the team that increased customer acquisition by a factor of four. A very bright, very effective, very successful product marketing leader.

Mark
Kenexa
"

Sheila elevated the product marketing initiatives at IBM Resilient from day one. Hard skill sets and discipline around product launches and GTM — I would highly recommend her.

Veronica
IBM Resilient
"

I admired Sheila's command of the product launch and her ability to pull large, complex projects together across many groups. A true product marketing talent.

Brian
RSA Security
"

Customer focused and a team player — I could always count on Sheila to get marketing projects done on time, and the right way.

Derek
Kenexa
View all recommendations on LinkedIn →
Get In Touch

Let's find your signal

Ready to get clear on your positioning or build momentum for your next launch? I'd love to hear about your business and where you're headed.

Email
Phone
617.702.2706
Location
Based in Greater Boston · Working Nationally

Start a conversation

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